Revival Plans Lift Sears To NeutralZacks Investmentupdated May 29, 2012TweetAt GET.com we maintain complete editorial integrity on our content & provide transparent & unbiased information. Companies don't pay us to include their products although we receive a compensation when you successfully apply to products from our partners. See how we make money here.At GET.com we maintain complete editorial integrity.We recently upgraded our long-term recommendation on the cash-strapped broadline retailer Sears Holdings Corporation (SHLD) to ‘Neutral’, given its efforts to revamp its organizational structure and operating model in order to overcome its sluggish top-line performances and even weaker bottom-line results. Following continually disappointing top- and bottom-line results, the first quarter of 2012 reflected solace for Sears with losses narrowing in the quarter. Despite a 2.8% decline in top line, Sears’ first-quarter 2012 loss per share narrowed to 31 cents from $1.34 in the prior-year period and fared better than the Zacks Consensus estimate of a loss of 59 cents. The improved results were primarily driven by its ongoing cost reduction, inventory management, strengthening liquidity strategies and merchandise initiatives. Moreover, adjusted EBITDA margin expanded 150 basis points to 2.1% from 0.6% in the prior-year quarter. Struggling with losses, Sears has now revamped its organizational structure and operating model in an effort to simplify its business lines. The new structure is based on five business units, namely operating businesses, support, brands, online and real estate. Each unit operates separately to facilitate greater focus on profitability and rapid decision-making to capitalize on opportunities and mitigate risks. In order to boost top-line growth, Sears Holdings has strategically entered into a license agreement with Dorcy International. As per the agreement, Dorcy will be allowed to sell Sears Holdings DieHard-branded rechargeable batteries and flashlights to the retailers in the U.S., Puerto Rico and the Caribbean. This will help the company to generate incremental retail sales. In its streak to optimize its financial performance, the company recently announced string of measures to enhance its growth prospects by dipping investment in sections of the company that no longer contributes significantly to its growth. In doing so, Sears Holding has announced its intention to partially spin-off its interest in Sears Canada Inc. Sears Holdings has currently 95% ownership interest in Sears Canada, which it intends to reduce to 51%. The move is expected to enhance Sears Holdings’ liquidity position. Moreover, Sears Holdings also intends to shutter 100 to 120 Kmart and Sears full-line stores to trim down costs and generate cash. Further, the company expects to generate $140 to $170 million of cash from store closures through inventory clearance. Apart from this, the company has been focusing on cost containment, inventory management, and merchandise initiatives to improve margins through leverage on buying and occupancy expenses. Looking ahead, we believe these ongoing strategic and cost containment initiatives will provide cushion to Sears’ bottom line. However, intense competition and exposure to adverse foreign currency translations may undermine Sears’ future operating performance, thereby preventing us from becoming overly positive on the stock. We prefer to remain on the sidelines until Sears’ quarterly results fully reflect the synergies of the ongoing initiatives in the form of upside in top and bottom lines. Sears Holdings, which competes with Wal-Mart Stores Inc. (WMT) and Target Corporation (TGT), currently has a Zacks #2 Rank, implying a short-term Buy rating. SEARS HLDG CP (SHLD): Free Stock Analysis Report To read this article on Zacks.com click here. Editorial Disclosure: Any personal views and opinions expressed by the author in this article are the author's own and do not necessarily reflect the viewpoint of GET.com. The editorial content on this page is not provided by any of the companies mentioned, and has not been reviewed, approved or otherwise endorsed by any of these entities. Opinions expressed here are author's alone, not those of the companies mentioned, and have not been reviewed, approved or otherwise endorsed by any of these entities.