Garth Brooks Show Sells Out In 58 Seconds = Tickets Were Undersupplied And/or UnderpricedMark Perryupdated Apr 17, 2012TweetAt GET.com we maintain complete editorial integrity on our content & provide transparent & unbiased information. Companies don't pay us to include their products although we receive a compensation when you successfully apply to products from our partners. See how we make money here.At GET.com we maintain complete editorial integrity.Calgary Herald -- "Some 15,322 tickets to country superstar Garth Brooks' highly anticipated July 12 show went on sale at 10 a.m. last Saturday and were snapped up in 58 seconds — the fastest sellout in the Calgary Stampede’s 100-year history.Country music fans vented on social media. Indeed, by mid-morning, “Garth Brooks” was trending Canada-wide on Twitter. Fan frustration was mostly directed at online resale sites. Prices for single tickets on StubHub, for example, ranged from $275 to $4,500 a piece — much higher than their original $62 cost. That had music lovers like D.J. McMillan of Calgary crying foul about rampant ticket scalping."MP: Fan frustration shouldn't be directed at online ticket websites, but at those ultimately responsible for creating a ticket shortage, which then creates a market for ticket resales: Garth Brooks and the concert promoters. Obviously, the artist and promoter failed to both: a) price the tickets according to market demand, and b) supply the appropriate number of tickets to satisfy fan demand. By under-supplying and under-pricing Garth Brooks tickets, it was the artist and promoter who guaranteed a secondary market for tickets above face value. The secondary market can easily be eliminated by: a) raising the face value of tickets and/or b) adding additional shows and increasing the number of tickets for sale. Basic Economics: Since the artists and/or promoters have direct control over P (price) and Q (quantity supplied), simple economics tells us that it's the actions of the suppliers (artists and promoters) that create ticket shortages and ticket re-selling. Eliminating ticket re-sales can easily be eliminated: simply raise P or raise Q and most of the secondary market and "ticket shortage" would disappear. Editorial Disclosure: Any personal views and opinions expressed by the author in this article are the author's own and do not necessarily reflect the viewpoint of GET.com. The editorial content on this page is not provided by any of the companies mentioned, and has not been reviewed, approved or otherwise endorsed by any of these entities. Opinions expressed here are author's alone, not those of the companies mentioned, and have not been reviewed, approved or otherwise endorsed by any of these entities.