What's the best TV for my brightly lit living room under $1000?

Sony BRAVIA KDL-46EX500

Experience Full HD 1080p, incredible contrast and sharp, vibrant images with the Sony BRAVIA EX500-Series HDTV. Features incredible motion performance so you enjoy crisp, fluid motion during fast-action scenes plus LightSensor Technology that auto... read more...

This would be another good one for you brightly lit room. The matte screen reduces glare in brighter rooms. It's a great LED-based LCD TV that can handle 1080p/24 sources. It also has built in wifi and lots of other features (look at the link for the deets!)

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Samsung LN46D630

Captivating images and elegant design from a TV with a crowd-pleasing style. From its crystal-clear onscreen motion to its elegant Touch of Color design, the SamsungLN40D630 LCD TV offers up plenty of visual attractions. Even the quickest action o... read more...

Yes, this can be tricky! I think you would be happiest with an LCD screen. I like this Samsung for your purposes. It's a great television, nice size, 1080p, 120Hz. Its matte screen works very well in brightly lit rooms. The LED backlighting is good for this, too.
To help with this problem, you will want a very clear, vibrant picture. This thing totally delivers on that front, too. Perfect for ya... check into it.