I think make up depends on the girl and how it is applied, every women is different. I don't think it is so much the make up that men like but when a women does herself up it shows that she cares about herself, and the better her makeup looks the more time she has put into perfecting her makeup regime.
I hate waking up to a girl who looks entirely different then I remembered the night before. I have been with girls that rush out of bed in the morning because they are scared to be seen without makeup up. Makeup is for ugly girls, or girls with little confidence. As natural as possible is the best way to go.
Make up, nails, hair... it shows how much a women cares about herself. Women who put effort into their looks and go to the gym and do their make up and hair shows that they have self love. Of course I don't want my women with make up caked on but make up is essential and I would never consider dating a women who did not have her nails done on a regular basis, just the same most women would not want to be with a guy who did not shave or groom.
I am always confused what men like more, if they like the look of a made of face or if they like the natural look. I know not all men are the same but I wanted to hear from women as well as the men on hear what they feel is the way to go. My boyfriend doesn't think I should wear makeup but is that just him or is that all men?